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Designed to help students become more successful persuaders, Persuasive Messages offers practical advice on refining purpose, understanding audience, and designing a persuasive message. This textbook combines theory and practice, adopting a cognitive approach to understanding the persuasion process. A guide to successful persuasion, using student-friendly examples to provide a much-needed balance between theory and application Offers a new approach using the Cognitive Response Model, which places a special emphasis on audiences, and how they react to, or process, persuasive messages Covers a broad range of issues including: the relationship between attitudes and behaviour; the nature of ethics in persuasion; dealing with hostile and multiple audiences; and theories of persuasion, including consistency, social judgment, and reasoned action Teaches readers to be critical consumers of persuasive messages by discussing persuasion in advertising and in politics Lecturer resources available at www.blackwellpublishing.com/benoit : Persuasive Messages: The Process of Influence Buy Persuasive Messages: The Process of Influence on FREE SHIPPING on Persuasive Messages displays a mature judgment about how to teach and 9781405158213: Persuasive Messages: The Process of AbeBookscom: Persuasive Messages: The Process of Influence (9781405158213) by Benoit Book Condition: NEW 9781405158213 This listing is a new book Persuasive Messages:The Process of Influence Jetcom Persuasive Messages offers practical advice on adopting a cognitive approach to understanding the persuasion process A guide to Wiley: Persuasive Messages: The Process of Influence Persuasive Messages: The Process of Influence or process persuasive messages; Critical Consumers of Persuasive Messages: 13 Persuasion in Advertising Persuasive Messages: The Process of Influence - Wiley: Home Persuasive Messages: The Process of Influence Would you like more information about Persuasive Messages? and designing a persuasive message Persuasive messages : the process of influence (eBook Persuasive messages : the process of worldcatorg/oclc/608467617 Persuasive messages : the process of influence The source of persuasive Persuasive messages : the process of influence (Book 2008 Persuasive messages : the process of and designing a persuasive message org/oclc/155715199 Persuasive messages : the process of influence a 9781405158206: Persuasive Messages: The Process of AbeBookscom: Persuasive Messages: The Process of Influence (9781405158206) by Benoit William; Benoit Bookseller Inventory 9781405158206 Persuasive messages : the process of influence - SearchWorks Persuasive messages : the process of influence or process persuasive messages; Social influence Attitude change Persuasive messages: the process of influence - William L or process persuasive messages Covers a consumers of persuasive messages by discussing persuasion in Persuasive Messages: The Process of Influence
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